Guide

Shopify profit tracking

Your Shopify dashboard is great at showing sales. The trouble is that sales aren't profit. Once you subtract cost of goods, platform and payment fees, ad spend, and shipping, the real take-home can look very different. Here's how to track what you actually keep, and where TrueProfit fits.

What real profit tracking covers

True take-home, not gross sales

Shopify's dashboard leads with revenue. TrueProfit subtracts every cost so you see what actually lands in your pocket.

COGS tied to products

Attach cost of goods to each product, and your per-order and per-product margins stop being a guess.

Platform and payment fees

Shopify subscription, transaction, and payment processing fees pulled into the profit math automatically.

Ad spend across channels

Add Meta, Google, and TikTok ad spend so your marketing cost shows up against the revenue it drives.

Shipping and fulfillment

Shipping labels, packaging, and fulfillment costs counted, not left out of the picture.

Profit by month and product

Watch profit trend over time and spot which products carry the store and which quietly lose money.

Why the dashboard number misleads

A $30,000 sales month can still be a losing month. If cost of goods, ad spend, shipping, and fees add up to more than $30,000, you paid to make those sales. Revenue-first dashboards hide that gap, which is exactly the gap profit tracking is built to surface before it compounds.

See what your store actually keeps

Profit after COGS, fees, ad spend, and shipping. Free to start, no credit card.

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FAQ

Doesn't Shopify already show my profit?

Not really. Shopify's analytics are excellent for sales, orders, and conversion, but the headline numbers are gross revenue. They don't automatically subtract your cost of goods, ad spend across platforms, shipping, and payment fees, which is what determines whether a sale actually made you money.

How does TrueProfit track Shopify profit?

You bring in your sales and add your costs: COGS per product, platform and payment fees, ad spend, and shipping. TrueProfit does the math and shows your true take-home profit and margin, by month and by product. It focuses on profit clarity rather than full bookkeeping.

Do I need to stop using Shopify analytics?

No. Keep Shopify for store operations, traffic, and conversion. Use TrueProfit alongside it for the one number Shopify doesn't give you cleanly: what you actually keep after all costs.

What does it cost?

There's a Free plan at $0. Paid tiers are Pro at $19/mo and Business at $49/mo, so the cost stays small relative to the margin leaks it helps you catch.

Is this only for Shopify sellers?

No. TrueProfit works for solo sellers and small e-commerce owners on any platform. Shopify is a common case because its dashboard is revenue-first, but the same profit math applies anywhere you sell.