Revenue is the number everyone quotes. We built the one that pays you.
TrueProfit exists because almost every tool shows you money coming in and stops there. The figure that matters is what is left once every cost has come out. That is the number we put first.
Why TrueProfit exists
Most dashboards are built to make growth feel good. They show revenue climbing and leave the costs somewhere else, so a busy month can look like a win while the business quietly loses money. Ad spend, platform and payment fees, shipping, software and the tax at the end all take their cut, and by the time they are added up the real result can be nothing like the headline.
TrueProfit does the honest subtraction instead. You bring in your sales and your costs, and it works out what you actually keep, month by month and category by category. No figure is called profit until every real cost has come out of it. The point is not a prettier chart. The point is a number you can trust enough to make a decision on.
It is built and run from Ontario, Canada by its owner, Spencer Byl. That means it stays small and opinionated: clear over clever, honest over flattering, and careful with the financial data you hand it. We would rather show you a hard number than a comfortable one.
The same honest number, for your business and for you
TrueProfit comes in two flavours that share one engine. Pick the one that fits what you are counting.
The real-profit dashboard
trueprofit.ca
For sellers, freelancers and agencies. Bring in your sales and every cost, from ad spend and platform fees to shipping, software and wages, and TrueProfit runs the subtraction by month and by category. The number you see is what the business actually kept, not the top line.
Start freeTrueProfit Personal
trueprofit.ca/personal
The same honest arithmetic turned on your own money. Track what comes in and what goes out, so you can see what is left after everything is paid rather than guessing from a bank balance. One clear number instead of a feed of transactions.
See PersonalHow we build
Honest arithmetic
We never flatter a number. Every real cost comes out before we call anything profit, because a figure that hides your fees is worse than no figure at all.
Privacy-respecting
Your financial data is yours. We collect what the product needs to do its job and nothing more, and we do not sell it. How we handle it is spelled out in our Privacy Policy.
Built in Ontario
TrueProfit is built and run from Ontario, Canada by its owner, Spencer Byl. Small, independent and accountable to the people who use it.
Questions or feedback? Reach the owner directly at support@trueprofit.ca.
See your real number
Bring in your sales and every cost, and TrueProfit shows what you actually keep, by month and by category. Free to start, Pro is $19 a month and Business is $49 a month.
Free to start, no credit card.