Most tools show gross revenue. TrueProfit subtracts taxes, shipping, refunds, ad spend, processing fees, COGS and every other cost — then gives you one number: your real take-home profit.
Net profit (your true take-home)
$8,420
Margin 34.4% · 182 transactions
$24,500
$16,080
$8,420
Revenue vs expenses
Every cost, subtracted automatically
Avg. profit sellers were overestimating
Cost types subtracted automatically
To set up your first business
Number that actually matters
The same month, two very different stories. Here's what TrueProfit reveals once every cost is accounted for.
What most tools show
$0
“Revenue” — looks great, means little.
What you actually keep
$0
34.4% margin, after all 9 cost types.
Powerful where it counts, simple everywhere else.
One dashboard that subtracts every real cost and shows your actual take-home profit in real time.
Taxes, shipping, refunds, ad spend, processing fees, COGS, software, payroll — pre-built and customizable.
Search, filter, tag, and edit every entry. Nothing hidden, nothing rounded away.
Bring in months of sales and expenses in seconds. Auto-platform imports coming soon.
Run every store or client under one login and switch between them instantly.
Bank-grade auth, row-level access control, and validated inputs on every request.
Enter them manually or import a CSV. Pick from pre-built categories or make your own.
Every expense is subtracted automatically. Your true take-home shows front and center.
TrueProfit flags thin margins, runaway ad spend and fee drains — so you know what to fix.
Start free, upgrade when you grow. Annual billing saves you two months.
Most tools show revenue and lump expenses together. TrueProfit is built around one question — what did you actually keep? — subtracting every real cost (ad spend, fees, shipping, refunds, COGS, taxes) to show your true take-home profit in real time.
TrueProfit is platform-agnostic, so it works no matter where you sell. You can add income and expenses manually or import a CSV today; automatic platform sync (Shopify, Stripe and more) is on the roadmap.
No. The Free plan lets you set up a business and start tracking right away. You only add payment details if you choose to upgrade to Pro or Business.
Yes. Run multiple stores or clients under one login and switch between them instantly. Free includes one business; paid plans add more.
Yes. Every account is protected by secure authentication, your data is isolated so you only ever see your own businesses, and receipts are stored privately behind short-lived signed links.
Set up your first business in under a minute. No credit card required to start — upgrade only when you grow.